LinkedIn is among the most powerful social media platform available, but it’s so much more than that. Scott Crockett of Everest Business Funding points out that it’s a powerful tool you can use to grow your business.
If you’re not using LinkedIn to its full potential — or if you’re not using it at all — you’re leaving valuable opportunities on the table. By harnessing the power of LinkedIn, you can meet new people, expand your network and learn from professionals who share similar goals and interests.
Below are some tips for how you can use LinkedIn to promote your business.
Update Your Profile
Your personal profile should be filled out as much as possible, aiming for the page’s 100% “completeness” mark. In addition to filling out all the sections, make sure to integrate your personality into your profile and update it frequently.
This LinkedIn profile is essential, as people ultimately do business with people they like and connect to. Being open, authentic, and active is key.
Create an Impressive Company Page
After your personal profile is set up, it’s time to create an impressive company page. This will allow you to showcase your business specifically on the platform. You’ll link your personal profile to it, and other employees of your company can do the same to expand your reach.
Don’t forget to optimize the description of your company page with appropriate keywords and follow specific hashtags that are relevant to what you do. Fill out your page with branded images and custom buttons so people can contact you, learn more, sign up, register, and/or visit your website.
Post Relevant Content
To market your business on LinkedIn, you have to build a following. And to build a following, you need to provide a benefit to other users. The way you do that on LinkedIn is to post relevant content on your company page.
You can do this a few ways. You can either create custom and unique content on your own, share relevant content that other thought leaders in your industry have posted, or link to the content you’ve already created on other mediums such as your website.
Scott Crockett suggests the best strategy is to combine all three. This will help your content seem fresh and relevant and help position your company as a trusted expert in your field.
Promote Your Content
Promoting your content and company page is essential in marketing on LinkedIn. There are free ways to do this and paid ways as well.
Freeways include promoting the content on your personal profile page. You should also ask your employees to do the same on their LinkedIn profiles, as it can significantly help to boost your organic reach.
If you are looking to target a specific audience for a specific post, you can purchase sponsored posts, sponsored messaging, or sponsored text ads. These paid avenues will help expand your reach to people who may not have seen your content otherwise.
By combining all of these basic tips above, you’ll be well on your way to successfully using LinkedIn to promote your business.
About Scott Crockett
Scott Crockett is the founder and CEO of Everest Business Funding. He is a seasoned professional with 20 years of experience in the finance industry. Mr. Crockett’s track record includes raising more than $250 million in capital and creating thousands of jobs. Scott has founded, built, and managed several finance companies in the consumer and commercial finance sectors.