While some companies may feel that their Facebook or Twitter pages are enough for their social media presence, business leader Scott Crockett of Everest Business Funding understands that LinkedIn offers businesses a powerful B2B marketing resource.
The network enables companies to provide potential customers with more comprehensive information about their products or services and reach out to other professionals who share similar interests and employment histories.
Below, Scott Crockett discusses a few of his top tips to help you improve your company’s LinkedIn Page and create a stronger impact with your brand on today’s most prominent business social media platform.
Complete Your Company Profile
First impressions matter, so ensure that your page is complete and up-to-date with all your business information. This information includes a short description of what you do, job opportunities, relevant links, etc. The more information you share about your business, the better it will be received by searchers on LinkedIn.
Add Your Business Name to Your URL
LinkedIn gives you the option of customizing your URL with the name of your business. By default, LinkedIn automatically assigns a number to each account, but you should replace this with something simple and easy to remember related to your brand, product, or service.
Understand What Content Works on LinkedIn
Successful LinkedIn pages tend to have many content-rich updates, such as blog posts, white papers, downloadable guides, videos, and testimonials.
To keep company followers engaged, strive to share various content types on your company page that will appeal to all kinds of learners. Content could include blog posts, infographics, videos (like webinars), podcasts, etc.
LinkedIn users prefer pages that update their feeds regularly with fresh content — at least once per day, if possible. Daily posting can be challenging without a dedicated content marketing team or social media manager, but some tools can help you automate the process.
Monitor and Respond to Questions
LinkedIn Answers connects you with people who need answers and allows you to share your knowledge and experience. This sharing can help establish you as an expert in your field if you take advantage of it and respond to relevant questions.
Share Content from Other Sources
One major mistake that companies make on LinkedIn is treating it as just another social media channel where they can only post their own content.
While it’s important to share your company updates, don’t forget about third-party content, which will help you gain more followers and establish yourself as someone who knows what they’re talking about in your industry.
If another company in your field publishes a blog post relevant to your audience, don’t be afraid to share it and give them credit. After all, your end goal is to offer value to your audience, and your company is only one of many providing meaningful information in your field.
About Scott Crockett
Scott Crockett is the founder and CEO of Everest Business Funding, with over 20 years of experience in the financial services industry specializing in commercial finance. He founded Everest Business Funding with the goal of becoming a leader in providing alternative business financing to small and medium-sized businesses throughout the United States.
His personal mission is to build an organization that will stand out for its core values — integrity, respect, service, and excellence — while helping small businesses realize their fullest potential.